For Sale

Launching an online shop can be very lucrative. But in order to succeed, it is not enough to simply throw the products out there and wait for them to sell. Firstly, you have to attract potential buyers to your online shop (and this is everything but easy considering that there is an intense competition in just about every niche) and secondly, you need to make them want to buy from you. The good news is that there has been a lot of research on customer behaviour when shopping online, what they like (and don’t like) and what factors have the greatest influence on their decision to buy or not to buy. Listed below are some of the key “rules” to follow if you want your online shop to thrive: